When attempting to get your site ranked well by the search engines, it's important that you simply write significant markups so the spiders can readily locate your content. Consistently concentrate on two solid principles here. One, ensure that you use the proper headings and listings. Two, remember to constantly validate your markup.
The name you selected for your URL is a more crucial part of Search Engine Optimization than you might believe. Long, hard to recall and type URLs are less likely to attract people to your website than descriptive, easy to remember ones. They'll bring more visitors which is what we all want!
Be descriptive with all your links, be they video, banner, text, or graphics. No one will be interested in clicking a link that just says "Click me." They wish to know what they're getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, therefore it is a win-win!
You don't have to use the exact same exact word for your keyword throughout your post. Search engines are optimized to understand that plurals and tenses of your keyword are really the same word. Using this will keep your key word observable to the search engines, and will make your page much more readable for your audience.